Back to Business

With doors opening and capacities increasing, your clients need your help now more than ever.

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The Back-to-Business Playbook

With doors opening and capacities increasing, your clients need your help now more than ever. In addition to promoting their business, they need to communicate safety rules and guidelines to their customers. Follow these checklists and discuss additional promo opportunities with your clients.

FAST FACTS

  • Number: 967,000 hair salons & 24,740 nail salons in U.S.*
  • Typical Size: 1,000-1,500 sq. ft in strip mall

* IBISWorld Market Research

Salons & Barbers

Safety Guidelines:

  • Screen workers and/or customers for fever and symptoms.
  • Workstations at least 6 ft. apart or separated by barriers and area fully sanitized after every customer.
  • Workers must wear masks. Recommended customers wear masks.
  • Disposable supplies recommended. Reusable supplies must be sterilized between customers.
  • Customers sanitize hands before entering. Hand sanitizer stations throughout establishment.
  • Touchless trash receptacles.

FAST FACTS

  • Top Segments: Chemical products; Computers & electronics; Food, Beverage & Tobacco; Motor vehicles & parts; Fabricated metal products
  • Promo: Manufacturing is the 4th largest buyer of promo at $1.5 billion total sales.*

* PPAI research

Plants & Factories

Safety Guidelines:

  • Some (not all) require workers to wear masks or shields.
  • Some (not all) require symptom and fever checks before and/or after shifts.
  • Acrylic barriers between work stations.
  • Floor decals to remind of 6 ft.
  • Hand sanitizer dispensers at entrances, exits and near workstations.

FAST FACTS

  • Quantity: More than 1,000,000; Nearly all of top 50 online retailers have brick-and-mortar stores.*
  • Sales: 4% growth each year over the past 10 years.
  • Promo: Generated $744 million in sales in 2018.

* National Retail Federation

Retail & Shopping

Safety Guidelines:

  • Required masks for employees and shoppers.
  • Limiting number of shoppers at one time.
  • Physical barriers at check out.
  • Banning reusable grocery bags.
  • Social distancing signage throughout store, including floor decals for direction and 6 ft. reminders.
  • Hand sanitizer and cart wipes available.
  • Limited store hours for increased sanitization procedures.

FAST FACTS

  • Sales: Down 50+%
  • Changes: Flexed options for curbside pickup, extended delivery and outdoor dining, scaled down menus, and cut staff and operating hours.

Dining & Restaurants

Safety Guidelines:

  • 50% capacity and 6 feet between tables.
  • Workers in masks and gloves.
  • Patrons wear masks when not at their table.

FAST FACTS

  • Quantity: 237,000 physician practices and 535,000 active medical doctors.*
  • Annual Visits: 883.7 million**
  • States With Most Active Physicians: California, Texas, New York, Florida and Pennsylvania

*Statista
**Centers for Disease Control and Prevention

Doctors’ Offices & Clinics

Safety Guidelines:

  • Front door signage with instructions.
  • Hand sanitizer station inside entrance.
  • Wall and floor signage on health, hygiene and procedures.

FAST FACTS

  • Quantity: 40% of American workers worked in an office environment before pandemic.*

*Pew Research

General Offices

Safety Guidelines:

  • 25% capacity in shared buildings.
  • Physical barriers between desks.
  • Decals and signage for traffic patterns.
  • Hand sanitizer at all high-touch stations.

FAST FACTS

  • Attendance: 56.6 million students attended K-12; 19.9 million attended colleges*

*National Center for Educational Statistics

Schools & Classrooms

Safety Guidelines:

  • Frequent sanitization routines.
  • Lunch eaten in classrooms.
  • Staggered class times.
  • Limited attendance.

Get info for your business and country requirements: